Our purpose in creating and offering our products is to empower you to achieve greater health. The entire focus of our products is to assist in returning us all to the vibrant state of health that we should be able to take for granted.

We want to make choices for optimum health as available to everyone as possible. Therefore, we maintain the lowest prices we can while still producing the best products.

There are several ways that are considered when companies price an item for sale.

1.) Items can be priced for as much as the market will bear (as much as can be gotten away with).

2.) Products can be selected that are "cheap". Products can be produced that are cheap to buy and are also deceptively cheaply made. Value to and actual cost for, the customer is irrelevant.

3.) Items can be priced so low that a company does not earn back enough money to keep it going. Product quality may suffer, research and development may suffer or stop, and/or the company will eventually go out of business.

4.) Some combination of the above.

5.) Items can be priced and packaged to give consumers as much value and performance for the dollar as possible, while still earning necessary funds for ongoing research & development, and for growth and maintenance of the company (which will allow it to serve people even better).
This (point number 5) is how HealthForce prices its products.

1.) We offer our products in higher than standard potencies. This allows the end user (you) to get much greater benefits from a supplement. This also allows us to offer you a lower cost per milligram. For example, our main antioxidant product, Antioxidant Supreme™, has a whopping 150 mg. of "pycnogenols" from pine bark, grape seed, grape skin, and grape stem in each caplet! Plus, it has 250 mg. of other extremely powerful antioxidants per caplet! This is a much greater quantity of antioxidants than is usually put into a product. This makes the product much more effective and affordable for you. Lowering the potency to 30% of what it is now would raise true cost per milligram of the product.

Our main superfood product, the 16 ounce size Vitamineral™ Green, contains 60-70% more superfoods than other competing products. However, Vitamineral™ Greens costs the same as others while offering tremendous nutritional advantages without any semi-functional fillers. While there are some other excellent superfood products (and some not so good ones too), none have near the nutritional density or offer the value of Vitamineral™ Green. Vitamineral™ Green is also packaged in the most environmentally friendly and nutrient preserving way. We use recyclable glass bottles with metal lids and oxygen absorbers.

2.) We simply have a lower than normal profit margin, thus further allowing our products to be more affordable. For example: Our 10 oz size of Vitamineral™ Green is slightly bigger than competing products, yet costs $10.00 less. And this is $10.00 less for a more concentrated, and much more nutritionally dense product!

Many HealthForce products can not be fairly compared to others because they are so unique and offer advantages that are not quantifiable. However,to prove our better value pricing we compiled data on two categories of competing products, Pine Bark/Grape Seed/Pycnogenols and Coenzyme Q10 that can be compared in an "apples to apples" scenario. The HealthForce products in both categories still have advantages over the others beyond milligrams per dollar.